Popular Chinese video-sharing platform TikTok continues to grow at a high rate globally based on the number of new app downloads. Data gathered by Learnbonds.com indicates that during the first quarter of 2020, the platform recorded an all-time high number of downloads at 200 million, a growth of 28.20% from the fourth quarter of 2019 when the app downloads were 156 million.
The downloads peaked in March when the app added about 75.5 million new downloads. This figure represents a growth of about 24.79% from the 60.5 million downloads in February 2020. Interestingly, the February downloads represented a drop of about 5.5% from January’s 64 million downloads.
An overview of TikTok’s downloads since the first quarter of 2019 shows steady growth. During the fourth quarter of last year, December recorded the highest number of downloads of 2019 at 57.5 million. For last year, the lowest downloads were recorded in February when the figure was 36 million. In 2019, TikTok had over half a billion app downloads at 523.5 million.
The downloads were recorded across the platform’s main app and lite app. TikTok is available on both iOS and Android platforms. Notably, most of the downloads are on the android platform which has four different versions of the application available in various countries globally.
The surge in TikTok’s downloads comes amid the global Coronavirus pandemic, which has seen consumers focus on their mobile devices more than ever as they look for new ways to shop, work and interact.
TikTok surges despite security concerns
From the data, it is clear that the growth of TikTok has not been impacted by the recent concerns raised regarding the application. Towards the end of the fourth quarter of last year, the TikTok came under investigation by the United States authorities as a matter of national security. Questions have risen due to the application’s Chinese ties. On the other hand, the UK launched a probe regarding how the application uses data related to young users.
TikTok is currently available in about 150 countries with support for 75 languages.
