tt100 Awards Interview: Globaltrack

Fleet management service provider, Globaltrack has been operating for more than 18 years. It is in the business of knowing and empowering its clients with the knowledge to ensure that they make the most informed and cost-effective decisions in their day-to-day operations. According to the company, its innovative solutions ensure that all products are adaptable and add value.

Globaltrack recently walked home with three awards from tt100 2019

What is the core focus of your business?
The core business of Globaltrack is empowerment through data. This company ethos reverberates throughout the halls in Globaltrack with the mission of empowerment through data-driven decisions leading to the betterment of people, their business’ and securing a better and brighter future fueling us daily.

What have been the company’s biggest highlights for 2019?
There has been so many. The top would certainly be the advancement of our Webtrack system specifically the gamification aspects thereof. We are delighted with the response and feedback from our customers and peers. The extent of which has led to the ultimate recognition culminating in winning the tt100 award for Innovation Concept.

The second would be winning the tt100 award for Excellence relating to the management of people. This is particularly satisfying as the people element to any business is often overlooked or underrated. Globaltrack has made a conscious decision to cultivate and maintain a specific company culture where a group of high performing individuals can be stimulated and challenged to reach their peaks.

Rounding off the top three is certainly winning the tt100 award for sustainability. The ability to futureproof our own business certainly assists us in being able to offer solutions to our clientele to do the same for their businesses. Operational and financial challenges within the logistics environment are immense, therefore it is imperative for Globaltrack to assist with financially savvy solutions.

Could you tell us about your future plans and upcoming programs?
The constant advancements in the technology sphere drive Globaltrack to remain a relevant solution. The continued improvements of our products, solutions and interface will ensure that our clients receive the right information at the right time, all the time. The immediate future looks bright as previously unobtainable products have been re-engineered by us to provide affordable passage to these data goldmines for our clients.

Solar based units and automated tank gauging products have certainly created a stir within our client
base and shivers throughout our competitors!

Why are programs like the tt100 beneficial to enterprises?
The significance of affirmation is vital within any industry. We are often so blinded by our own passion for our company or our products that we fail to hear the cries from our clients and their market segment. Not being able to ‘speak’ to the end-user in a language that they understand not only leads to the alienation of the client but often to the degradation of what could potentially be a significant advancement.

Having the insights and input from adjudicators from all sectors is certainly a blessing as this type of non-bias feedback ensures relevant improvements that have an immediate impact.

How has winning the award impacted your business?
Operating in a highly competitive market where there are constant evolvement and many competitors emerging on a near-daily basis, it has become a murky field for the potential client. The ability to differentiate between the players are crucial for the client to ensure that their hard-earned cash is spent on a solution that will not only speak to their concerns but make a positive impact on their bottom line.

In an economy where the cost of business is high and the margins relatively low, the risk mitigators are an essential part of the decision-making process. Being a recognized, award-winning provider serves as a much-needed reassurance.

What advice would you give to future leaders who are starting out within the same industry?
Even though we operate in a high-tech environment where constant change and adaptation is a must, the secret ingredient remains low-tech: always invest in your clients and your staff. Ensure a smooth flow of information and maintain a challenging and engaging arena to ensure continued progress and success.

Globaltrack recently walked home with three awards from tt100 2019.

Staff writer