Mobile advertising and data monetization agency, Out There Media (OTM) announced on Friday, 18 October 2019, that it has partnered with Vodafone Group for its Rich Communication Services (RCS) offering.
According to the company, the deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s. Using the Vodafone network to facilitate the all-new 2019 Lion King release and McDonald’s Rewards program RCS projects, the campaigns saw a 72% and 73% Read Rate (RR) respectively with a Conversion Rate of approximately 3%. Engagement Rates were 44% with the McDonald’s campaign and up to 82% with the Lion King campaign, without the need for subscribers to leave the native messaging app on their phone.
“Our proprietary technology platform, Mobucks, produces a level of RCS experience not yet seen in the marketplace and a viable alternative to current over-the-top (OTT) apps. By joining forces with Vodafone, we have created a unique, end-to-end, cloud-based and fully-managed RCS solution, taking full advantage of the channel’s ability to allow users to interact with brands without leaving their native messaging app,” says Kerstin Trikalitis, CEO of OTM.
Liz McCord, Principal Product Manager at Vodafone Group, adds, “The Disney and McDonald’s campaigns run by OTM and Vodacom demonstrate the first large scale commercial RCS campaigns by big brands on the continent. The results were spectacular and prove the value of this new messaging channel for mobile customers and brands alike. RCS Business Messaging is the game-changer the industry has been waiting for”.
Edited by Jenna Cook
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