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Truecaller reaches milestone

September 9, 2019 • Online & Social

Truecaller reaches milestone

Truecaller is one of very few apps in the world to surpass 500 million installs.

Truecaller has announced that it reached crossed 500 million downloads and surpassed 150 million daily active users (DAUs) globally. This comes close on the heels of the company sharing the news of attaining over 1 million paying subscribers to their Premium services.

This is a significant achievement for Truecaller, which is emerging as a one-stop communication platform with a wide array of services like Instant Messaging, VoIP, and Payments. The 150 million DAU’s achievement makes Truecaller the most used communication app in India after apps like WhatsApp and Facebook Messenger. With more than 20 per cent of its user base in Africa, the Truecaller app service identifies more than half a billion calls monthly in the region and currently has 1.7 million daily active users in South Africa.

The key factors that have led to this rapid growth are Truecaller’s many communication features like their smart dialer, VoIP capability, Instant Messaging, and their spam-free SMS inbox.

Sharing his thoughts on this unique achievement, Alan Mamedi, CEO & Co-founder, Truecaller, said “By differentiating ourselves from the standard stock dialer and solving some fundamental communication problems for our users, we have been able to capitalize and excel the competition. This is a very significant achievement. 150 million daily active users and 500 million downloads is extraordinary. These milestones underline the faith and trust our users have in our brand.”

Along with this milestone Truecaller will soon be rolling out two important features that will revolutionize the standard dialer experience offered by smartphone manufacturers today:

Call Alerts: In an effort to help users depend less on low-speed and faulty networks, which are prevalent in emerging markets, Truecaller sends a Call Alert to users about who’s calling before the phone rings. This is a big upgrade for millions of Android users.

Full Screen Caller ID: Truecaller will be introducing the most powerful Caller ID and dialer experience on the market. There simply is no comparison when you look at standard dialers from phone makers. More and more people are finding it challenging to separate work and personal life, especially when they use their phones for both. With the new full-screen Caller ID, you’ll see instantly whether an incoming call is personal, business, or spam – and on top of this you can do all other key actions like accepting, rejecting or sending a quick message from the same screen. This gives businesses a better opportunity to take control of their business profile, and in turn users will get more information on who’s trying to get in touch with them.

Edited by Fundisiwe Maseko
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