Tech company, Black Beard has announced a rebrand. Having evolved into a multinational, full-service technology innovator, the company has rebranded to Basalt.
Basalt CEO and founder, Wayne Zwiers, explains that in a fast-changing business ecosystem, it was time to differentiate and develop a brand positioning that truly reflects the unique ethos, team and expertise of the pioneering company.
“While Basalt retains Black Beard’s quest for the ‘next best’, we’re also more certain of who we are, our key skills and expertise, and how we can harness our ideas to break new ground for clients and partners,” he says. “Basalt sits at the intersection of technology and humanity, allowing both to propel businesses and organisations into a future characterised by innovation and energy. We revolutionise companies and sectors by harnessing tech solutions that are grounded in humanity.”
Indeed, this ethos has to date attracted adventurous clients who embrace risks and disruption within their vertical – resulting in fast, high impact outcomes for all stakeholders.
Despite being a young company (founded in 2017), Basalt already has an impressive client portfolio including: Standard Bank, Discovery, Westbrooke Alternative Asset Management, Investec Property, OUTsurance, Capricorn Fund Managers, NewzroomAfrik, Neopak and Buyisa Private Equity Fund.
The company’s diverse team of specialists (located in various locations) leverage the latest technologies and embrace the power of global collaboration. With its bold and sometimes unconventional style, Basalt has built transformative solutions for some of Africa’s major healthcare and financial institutions.
Basalt has operations in Johannesburg, Pretoria and Cape Town – and will soon have a presence in Kyiv, London and Sydney.
Harnessing Disruptive Potential
The Basalt team has become synonymous with the generation of disruptive, new ideas that link unmet customer needs with dynamic business models, products and services that drive new commercial growth.
“We bring highly disruptive innovations to market quickly, giving companies first-mover advantage,” says Zwiers. “By harnessing our Emergent Strategies approach, we can refine innovations rapidly and cost-effectively using real-world market feedback.”
In addition, Basalt is able to balance innovation portfolios, helping companies to evaluate their business innovation pipeline to identify and develop ideas with strong disruptive potential.
The company’s key services include Strategic Innovative Solutions development; web, system and app development; user acceptance testing; migration and porting; technical support; technical architecture; sustained engineering and personalised service.
“Like our namesake Basalt rock, we are both adaptable and resilient, solid and reliable, capable of keeping up with the world as it shifts and changes with technological needs. Welcome to the gathering!” concludes Zwiers.
Edited by Fundisiwe Maseko
Follow Fundisiwe Maseko on Twitter
Follow IT News Africa on Twitter
