South African insurer launches Whatsapp chatbot

August 27, 2019 • Finance, Southern Africa, Top Stories

South African insurer launched Whatsapp chatbot

Guardrisk sells insurance policy via WhatsApp chatbot.

Guardrisk – part of Momentum Metropolitan Holdings Limited – has partnered with Root, a Fintech start-up, to extend its CarSure product, which offers insurance to people renting cars. The latest chatbot offering provides excess buy down cover to protect against often astronomically high excess payments for car rental.

CarSure recently unveiled an insurance WhatsApp chatbot which negates the need for clients to log onto the website.

According to Dewald Müller, Root’s Operations Manager, “the latest Root/Guardrisk collaboration was inspired by the launch of the WhatsApp Business API, which allows companies to deliver better customer support and sales through WhatsApp.

Using WhatsApp as a distribution channel allows CarSure to better capture its target market by optimising the customer’s journey and taking out the “pain points” of insurance buying.

“The extraordinary speed with which our new WhatsApp Bot, using the Root insurance APIs, went from concept to launch was impressive! Now we can focus on marketing and driving more sales through this exciting new channel,” says Richard Eales, Non-Life Managing Executive at Guardrisk.

Root provides the relevant building blocks that make it possible for insurance innovators, like Guardrisk, to re-imagine and radically improve customer experiences.

Edited by Fundisiwe Maseko
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