Indian mobile phone manufacturer Lava Technologies announced that it is expanding its global reach by entering the Nigerian market. In January, the smartphone manufacturer launched operations in Ghana.
In a statement, the company stated that they have brought “Z” and “Iris” series smartphones and “Champion” series feature phones to the African market.
The company aims to expand its operations to six more African countries: Uganda, Tanzania, Ivory Coast, Ethiopia, Senegal and South Africa.
“Along with setting up sales and service infrastructure in the African continent, Lava is also preparing to initiate its manufacturing capabilities in Egypt and Ethiopia, aiming to capture 20 percent market share by 2020,” said Sunil Raina, President and Business Head, Lava International.
“Lava has also received an invitation from Uzbekistan to establish a manufacturing unit in the country,” he added.
Lava first launched in Africa two years ago and now is present in Egypt, Sudan, Ghana and Kenya.
“Our strategy is to employ locals, five percent is non-Nigerian, 95 per cent of company staffs are Nigerians. We have five per cent Egyptians and 95 percent Nigerians. We are dedicated to the community and ready to invest. Nigerians have been a good contributor to the economy and make money for us as well,” said Bassem Megahed, Chief Executive Officer at Lava.
Country Manager, Lava International, Rohit Singh said the company has phones for every type of consumer in the market. According to Singh, Nigeria is a promising market, with a booming economy and population.