Pinnacle Communications, telecommunications solutions provider, is set to launch of the first ever push video-on-demand service in the country from its digital signal distribution platforms.
Pinnacle Communications is the single largest investor in Nigeria’s Digital Switch Over (DSO) from analogue to digital broadcast.
‘’Pinnacle Communications is on the verge of completing its third broadcast centre in Gombe,” said The director general, National Broadcasting Commission (NBC), Ishaq Modibbo Kawu.
Kawu says that the push video-on-demand service will effectively cut out the menace of piracy and enable Nollywood and other content developers to get full value for their work. The service will initially be available through 10,000 special set-top boxes and launched on the Pinnacle signal distribution platforms in Abuja and Kaduna that have been on air continuously since 2016 and 2017 respectively when they were commissioned.
The NBC DG said the Bank of Industry (BOI) was in partnership with Nollywood to support the launch of the push video-on-demand service that would link subscribers to a bouquet of new Nigerian videos which they could watch for 72 hours before it lapses, emphasising that such videos would not be available anywhere else thereby eliminating opportunities for illegal dubbing and other acts of piracy.
“Also under discussions is the development of a rate card and audience measurement mechanism under the DSO for the huge number of content developers expected to join the digital signal distribution system as implementation progresses,” he added.