Canon has revealed that the company will be joining Netflix’s brand-new Post Technology Alliance, which brings together industry leaders committed to working closely with Netflix to innovate production workflows and support creatives globally.
As a part of the Post Technology Alliance programme, products will receive the Post Technology Alliance designation logo – a mark of quality, service, and support. The logo signals that a product meets Netflix technical and delivery specifications and will continue to do so in the future.
Four Canon Cinema EOS cameras have been selected for the programme, including Canon’s first full frame cinema camera, the EOS C700 FF, along with the EOS C700, EOS C300 Mark II, and EOS C500. These cameras have been chosen by the filmmakers behind many Netflix Originals, including the Academy Award-winning documentary Icarus, feature film Our Souls at Night, and Emmy-nominated series Grace and Frankie. Other Netflix Originals shot on Canon include Afflicted, Abstract: The Art of Design, Chelsea, Hot Girls Wanted, Strong Island, The Confession Tapes, The Mars Generation, and The Ritual, with more currently in production.
“Netflix’s Post Technology Alliance programme aligns perfectly with Canon’s unwavering commitment to providing state-of-the-art, high-quality products, complemented with outstanding service and support for the global filmmaking community,” said Roger Machin, product manager at Canon South Africa. “With the shared goal of supporting filmmakers, and an ambition to serve the evolving needs of the production and post-production community, we are delighted to continue working closely with Netflix to champion the power of visual storytelling.”
“At Netflix, empowering our creative partners is incredibly important, and the Post Technology Alliance will build a more seamless experience from production through to post-production,” said Chris Fetner, director of post partnerships & integrations at Netflix. “Products that bear the logo are committed to better interoperability and faster innovation cycles, which will allow artists to focus their energy on what matters most – the storytelling.”
By Darryl Linington
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