Fitbit launches Charge 3

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Fitbit, the leading global wearables brand, today announced Fitbit Charge 3, the latest evolution to its Charge family of devices.
Fitbit Launches Charge 3
Fitbit, the leading global wearables brand, today announced Fitbit Charge 3, the latest evolution to its Charge family of devices.
Fitbit Launches Charge 3

Fitbit,  global wearables brand, announced Fitbit Charge 3, the latest evolution to its Charge family of devices. Charge 3 features an elevated, premium swim-proof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days of battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker.

Charge 3 is crafted from premium, lightweight materials, including an aerospace grade aluminum case and Corning Gorilla Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit for men and women. It features a crisp, touchscreen OLED display that is nearly 40 percent larger and brighter than its predecessor, offering a more intuitive experience with easy access to your most important information.

Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending technology that provides a streamlined, swimproof design, increased space in the device to add more sensors plus a larger battery with up to 7 days of use, and more effortless interaction while maintaining the performance expected from our most advanced fitness tracker.

To complement the elevated hardware, the interactive software experience was redesigned to more deeply engage and motivate users to reach their goals each day. The high-resolution touchscreen display brilliantly showcases crisp, grayscale graphics with new playful animations and expressive graphics which surprise and delight, creating fun moments to help you celebrate milestones and stay focused on hitting your next goal.


Superior health & fitness experience

Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker to date. With more than nine trillion minutes of heart rate data tracked, Fitbit has enhanced its 24/7 PurePulse® heart rate technology for even greater accuracy during exercise compared to Charge 2, and provides a better measure of calorie burn and resting heart rate to optimise workouts and help uncover health trends. The addition of a relative SpO2 sensor – a first for a Fitbit tracker – allows for the potential to estimate changes in blood oxygen levels and help track new health indicators, like sleep apnea.

Additional health and fitness features include:

  • Goal-based exercise modes: Choose from 15+ exercise modes like bike, swim, run, weights and yoga; set a goal for calories burned, distance or duration, and see real-time stats, progress and celebrations on the device when you reach your goal.
  • Water-resistant to 50M: Wear in the shower, rain, pool or ocean. See real-time duration on your wrist with Swim Mode, or use SmartTrack automatic exercise recognition to see laps and pace in the Fitbit app post-swim.
  • Go the distance: Stay motivated with Connected GPS from your phone for real-time pace and distance on device, plus Run Detect with auto pause and auto stop (coming soon).
  • Female health tracking: Gain a deeper understanding of your menstrual cycle by using the Fitbit app to log your period and ovulation (coming soon), record symptoms and compare cycle trends over time. With all your health and fitness stats in one place, you can better manage your health; easily see where you are in your cycle in the on-device dashboard.
  • Information at a glance: Easily navigate the new personalised, on-device dashboard to see daily activity stats and health metrics like female health tracking; hydration, sleep and weight (coming soon).
  • Personalised insights: Know yourself to improve your health with new dynamic insights about your activity, heart rate, nutrition and sleep to help you reach your goals with positive reinforcement and tips to course correct when needed (coming soon in the Fitbit app).
  • Social motivation: Connect to one of the largest health and fitness social networks in the world, with more than 25 million active users for added motivation to reach your goals when you engage with friends, family and others through Feed, Groups and Challenges in the Fitbit app.iii
  • 24/7 guidance and motivation: Stay on top of all your daily activity and get a more complete picture of your overall health with features like automatic exercise recognition, Reminders to Move, Relax guided breathing, sleep tracking with Sleep Stages and Sleep Insights, and more.

Advancements in Sleep Tracking & Analysis

Fitbit helps millions of users better understand their sleep patterns and the lifestyle habits that can impact them. Fitbit started tracking sleep in 2009and has built one of the largest databases of sleep over the past nine years with more than 7.5 billion nights tracked. Fitbit also introduced Sleep Stages and Sleep Insights based on heart rate variability to give you an even more in-depth understanding of sleep quality.

Stay connected with the right mix of smart features

Along with its advanced health and fitness features, Charge 3 is Fitbit’s smartest tracker yet, offering the best smart features to stay connected to what matters most without overwhelming you with technology or distractions you don’t want or need.

Accessories, Pricing & Availability

Charge 3 will become available for R2,599 in black with a graphite aluminum case or blue-gray with a rose gold aluminum case; accessories range from R349 – R549. Fitbit Charge 3 Special Edition with Fitbit Pay will be available at local retailers for R3,099.

Charge 3 will be available in stores starting October 2018.

Edited by Daniëlle Kruger
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