GoPro has announced two major sales milestones for its Hero action cameras.
Since 2009, GoPro has now sold more than 30 million Hero cameras that capture all of your action exploits on ski runs, mountain bike journeys, and surfing trips.
Although competitor sales figures are hard to come by, GoPro claims to be the leading brand in the North American action camera market for the 17 quarters in a row (i.e., since spring 2014). Worldwide, GoPro faces tough competition, particularly from Chinese brands.
However, all is not rosy for GoPro, which, as well as experiencing economic woes, is dealing with its first resounding flop with the Karma drone. Released in 2017, the drone failed to take off with consumers — no doubt hindered by its relatively high price (still on sale for $999.99 for a pack including a camera).
GoPro’s camera range now includes the HERO6 Black — the latest model in its line of classic action cameras — as well as the more affordable HERO and the Fusion, which films 360-degree video.
“These sales milestones highlight consumers’ regard for GoPro,” said GoPro CEO Nicholas Woodman, in a statement. “A huge thank you and Hi5 from all of GoPro to our customers around the globe. We’re very passionate about helping people share their lives in exciting ways and it’s so rewarding to receive such strong support.”
San Mateo, California-based GoPro will release more information about product sales and the company’s progress in a quarterly earnings call scheduled for August 2.