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Vodacom puts its partners in the driving seat of digital transformation

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Vodacom puts its partners in the driving seat of digital transformation
Mickey Mashale, Chief Sales Officer for Vodacom’s Enterprise Business Unit.

As a means to help elevate and accelerate Vodacom business partners into transformative digital businesses, Vodacom has kick-started its digital transformation strategy into sixth gear by hosting its partners at a two-day Future Proof conference, which took place at Emperors Palace on Wednesday and Thursday.

Future Proof is one of the concepts adapted by Vodacom Business as part of its strategy to digitise its organisation by streamlining its internal and external systems, investing in technology and empowering its partners and customers through collaborative methods.

Speaking on behalf of Vodacom, Mickey Mashale, Chief Officer: Enterprise Sales for Vodacom Group says: “We maintain our stance on the view that network leadership and organisational transformation are critical components of our Vision 2020 strategy, with its clearly defined technology and people strategy at the forefront of a digitally connected future.”

“Vodacom is investing in uplifting its partners by taking them along on the journey of evolution into the digital future. Through this approach, Vodacom intends on transforming into a leading digital solutions provider, achieving this through aggressive growth strategies that will allow the business, its partners, stakeholders, customers and the communities we operate in to focus on growing digital and ICT products and services in both the enterprise and consumer segments”.

“Our long-term future journey of empowering a connected society will see some very exciting developments, including the evolution of our fibre, digital and financial services which will benefit both our partners and customers. We’re particularly excited about the possibilities that will come from the digital transformation of our organisation, building on our unique ecosystem offering,” says Mickey.

Vodacom is fuelling its digital transformation drive by focusing on diverse, hybrid and integrated solutions. Through an invested R11.3 billion in infrastructure across the Group in 2017, Vodacom is focused on improving its overall network performance and customer performance. Focusing on increasing the service layers so that the benefits of these investments can be felt by both the mobile operator’s consumers and enterprise partners.

“We need to be relevant if we ever intend on establishing ourselves as a leader in the digital space. We intend on driving investment in intelligent networks and systems. The transformation starts with us,” says Mickey.

Vodacom’s previously segmented customer approach will also undergo a change, evolving from traditional segmentation and Customer Value Management, to a more comprehensive big data led approach that will allow for a more detailed understanding of customers.

Edited by Fundisiwe Maseko
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