Acer Africa announce new head of commercial

Vic Brits
Vic Brits, new Acer Head of Commercial in the Sub-Saharan region

Vic Brits
Vic Brits, new Acer Head of Commercial in the Sub-Saharan regiof

Acer Africa has announced its new appointment for Head of Commercial in the Sub-Saharan region.

Vic Brits will lead the commercial sector of the business, as he aims to increase Acer’s market share in the Southern African Development Community (SADC) and in the Small and Medium-sized Enterprise (SME) market in South Africa, alongside Acer’s channel eco-system.


Early career

Brits’ first position in sales was selling high-tech Test & Measurement equipment used to analyse and maintain process control and IT systems.

“This role taught me to apply my technical knowledge in order for me to more effectively manage complex sales cycle while learning to better understand customer needs in real-world environments. This was my first introduction to customer-centric solutions.

Brits experienced a transformation early in his fast-developing career shortly after Compaq merged with Digital Equipment Corporation [DEC] in 1998. The transition from X86 systems to Unix system sales, was a significant technology advancement, expanding both, his technology knowledge, as well as his ability to understand the complexities surrounding integrated systems.

Brits still attributes this time in his career as one of his highlights, next to relocating to Lagos for two years in the early 2000’s to set up a new subsidiary for HP in Nigeria, “This experience presented a definite challenge as I was exposed to different cultures and new business environments which laid a solid foundation for my future forays in cross-continental trade,” he adds.


Values and mission

“Being part of Acer, a globally established technology brand, has definitely encouraged and motivated me to apply my past experiences to further enhance what Acer has already instituted thus far,” says Brits.

With this in mind, Brits believes that the most important factor in building a team is selecting people with the right attitude. Everything else can be taught, but the right attitude is an integral requirement for successful collaboration in a results-driven environment.

“To me, success is not only achieving business and personal objectives that I have set for myself, but also being able to maintain a healthy work/life balance in the process.” he adds. Brits practices positivity throughout his professional and personal life and believes that positive thoughts lead to positive actions and progressive outcomes.

Acer Africa is delighted to welcome Brits to the local family and looks forward to seeing what the brand has to offer in the near future.


Edited by Daniëlle Kruger
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