Wangu, a new mobile chat app for Zimbabweans, has launched in the country. The unique platform is a social chat application that connects Zimbabweans in the country and millions of compatriots who are spread all over the world.
Farai Mundangepfupfu, the creator and co-founder of Wangu, believes that the platform is poised to make a significant impact on the country’s digital front and open doors for many upcoming information technology startups locally in the region.
Wangu (translates to “Mine” in the local Shona) was first initiated in 2014 with a vision to “establish an African benchmark in creating a Zimbabwean digital community with a mission to connect Zimbabweans who have similar interests and produce opportunities that benefit Zimbabweans,” according to Mundangepfupfu.
Founded in Harare, Wangu has a data centre powered by government-owned TelOne. It has also teamed up with one of Zimbabwe’s telecommunication companies, NetOne, to deliver its impact.
“Not only is Wangu focused on connecting Zimbabweans locally and internationally, Wangu ensures Zimbabwean brands reach Zimbabwean audiences in a familiar social environment,” said Mundangepfupfu.
“Wangu also creates custom branded experiences for businesses in Zimbabwe, authentically connecting their brands with their markets, unlike global social media platforms that have become too big to effectively accommodate culturally unique markets,” he added.
Businesses in Zimbabwe will be able to advertise their brands directly to Zimbabweans in real time, by location, allowing them to market and promote their brands effectively to their best customers.
Supa Mandiwanzira, the Minister of Information Communication Technology and Cyber Security, lauded innovative Zimbabweans for unveiling groundbreaking ICT innovations.
“The Wangu instant messaging app will allow users to freely chat back and forth with individuals and in groups,” the minister said.
Wangu is available for Android’s and available for download on the Google Play Store and will soon be available in on iOS.