Creative Media Works, operating as BBM, has partnered with Digitata Insights, a digital transformation agency specialising in mobile gamification, to launch the Invite2Win airtime service within its BBM Discover menu and a Vodacom USSD game. The Invite2Win USSD game is accessible on the Vodacom gaming menu and is also part of Vodacom’s USSD gamification offering.
New and existing Vodacom subscribers who play the Invite2Win game are offered free airtime and a chance to win R1000 cash every month through BBM Discover.
Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM Consumer globally, says: “This is a great initiative encouraging users to invite friends to download and enjoy the latest and improved version of BBM Messenger. We’ve added new features, content and services, but more importantly, through the Invite2Win service, we are addressing the need for airtime in South Africa.”
Talbot added that Invite2Win complements the other content and services in Discover such as Uber, Rewards, Girl Talk, Football365, HotelsCombined, News, Games, DiscoverTV, Stickers and Channels.
According to Digitata Insights, South Africa’s largest operator Vodacom, receives an average of 20 million visitors on their star dial menu every month. Invite2Win airtime offers users an opportunity to win R1000 cash and daily airtime prizes for new users strictly coming from playing the USSD trivia game who install BBM Messenger and register in Invite2Win.
If you are a Vodacom subscriber, to participate in the ‘Invite2Win airtime’ experience, dial *117*4863# from any Android or iOS device.