Pan-African broadcaster Kwesé has announced the addition of the Kwesé Free bouquet. The ‘always on’ bouquet will feature at least five channels that are usually only available to pay TV subscription customers. The bouquet will include the Kwesé Free Sports Channel which offers live sports games from the English Premier League, and the NBA. There will also be general entertainment, news and some religious channels, all for free, as long as the consumer has a Kwesé decoder. National Free To Air Channels will also be available as part of the free access.
Customers who use the Kwesé Free bouquet will also have the option to watch an additional 70 channels by buying a 3, 7, or 30-day window, at a moment’s notice using their mobile phone. According to the company, this is a unique approach, which aims to give customers total flexibility and control, whilst also getting value for money.
“We believe that once you purchase a decoder it belongs to you. Instead of switching you off completely if you haven’t paid for a subscription, we are offering viewers the free bouquet. We see the concept as a simple one, why should owning a decoder be any different from owning a mobile phone? Once you purchase it, it belongs to you and it should be something you can use whether or not you choose to pay for our service,” said Econet Media Group CEO and President Joseph Hundah.
“Kwesé is a versatile offering which meets the needs of both viewers who choose our full Kwesé TV bouquet and those looking for a way to experience the very best free-to-air offering on the continent. We are giving customers more than what they have ever had before, in terms of content and value for money.”
To access the Kwesé Free bouquet customers can purchase a Kwesé decoder and register as a Kwese TV subscriber. Kwesé TV is available at major retailers as well as mobile network operators. Kwesé TV can also be ordered on through the Kwesé eStore.