South African Telecommunications company, Vodacom, has announced the launch of Video Data Bundles that will be available to Pre-paid, Top-Up and Post-paid customers. The announcement, made on the 28th of August, came just days after competitor Telkom launched their own streaming service, Telkom Lit.
According to Vodacom, the Video Data Bundles have been created specifically for OTT services, like Showmax and DStv Now. The bundles will be sold alongside the general data bundles, across all channels, and will be offered in various sizes, validity ranges and pricing. The company also highlighted that the initiative is aimed at making streaming services a lot more affordable for its customers.
Ashraff Paruk, Managing Executive of digital services, said Vodacom’s digital content strategy is focused on bringing video content to consumers in an easy and simple way via their mobile phones.
“As Video on Demand services grow in popularity, we will continue to explore additional content partnerships to give our customers greater value. In September 2016, we launched a charge-to-bill service that, for instance, allows customers to pay for their Showmax subscription from their cell phone account. This has been hugely popular,” said Paruk.
“We have now made it even easier for customers to watch their favourite shows on Showmax and DStv Now by creating specific data bundles,” he concluded.
In addition, Vodacom has also launched a number of value-enhancing innovations designed to give customers more affordable access to digital content services such as YouTube Smart Offline, which comes in the form of the ‘Double Your Data’ promotion and Night Owl Bundles. Video Bundles can be purchased through using the USSD string *111#, the My Vodacom app, by selecting Buy Bundles or by visiting the Vodacom website.