ProsperiProp, a South African startup using blockchain technology to develop their own cryptocurrency, has announced that the company will open its Initial Coin Offering (ICO) on Friday, 8 September 2017.
According to the company, the launch will help allow people to buy into some of the world’s top performing property investment portfolios from only two US Dollars. For billions of people around the world, buying into investment property seems like an impossible dream. ProsperiProp have said that they aim to change that using the power of cryptocurrency.
Ordinarily, those top property portfolios require minimum deposits ranging from tens to hundreds of thousands of Dollars. That’s because portfolios choose to manage fewer, large accounts rather than millions of smaller accounts.
While that approach is understandable, it excludes scores of potential customers from property’s wealth creation opportunities. ProsperiProp estimates there is a US$200-billion market opportunity here.
So how does ProsperiProp aim to mine that opportunity?
The company created a new cryptocurrency called “TREE”; a name that stems from the belief that real wealth should grow like a tree. Each TREE token represents a micro percentage ownership of property share portfolio, and its value is driven by share dividends and capital growth.
The ICO opportunity
Before ProsperiProp starts selling their tokens, they are giving interested parties a chance to play a more significant role in this unique wealth creation opportunity. Rather than waiting for the TREE tokens to launch, these parties can take part in the ICO by buying PROPX tokens, which owns a special share in the ProsperiProp global business.
Having two tokens makes ProsperiProp unique among the increasingly large number of companies raising money through ICOs. It also allows the start-up to better execute its model.
How ProsperiProp works
Funds raised during the ICO are applied to fund the business, set up a Special Purpose Vehicle (SPV), and purchase investment assets. This funding model is unique to how traditional property portfolios operate using large capital loans. ProsperiProp won’t have any loans, but will raise the start-up capital from an ICO.
With these elements in place, the TREE tokens are created, marketed, and sold around the world. The value of the TREE token will increase steadily over time as SPV asset values appreciate and dividends are collected.
Income generated from the sale of the TREE token is used to replenish the crowd fund. Once replenished the capital is either used to purchase more assets in the same SPV or start a new SPV. Either way, the value of PROPX increases with every iteration.
Strong and stable
The company believes that their stability will set them apart. While they make use of cryptocurrency technologies to empower people economically, they’re not tied to the volatility of cryptocurrency exchanges. Instead, it offers the kind of medium to long term, stable growth provided by high-quality property portfolios.
Heading up the team is veteran entrepreneur and technologist Llew Morkel. As CEO and founder of ProsperiProp, his role includes setting the overall direction and vision of the business as well as guiding marketing, technological design and development.
“We started this business because there is real commercial value in it for all of us when we make it possible for ordinary people to benefit from the wealth creating power of property,” concluded Llew.