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Eskimi programmatic platform set to launch service in Uganda

July 20, 2017 • East Africa, Online & Social, Top Stories

Eskimi DSP, an “Africa-first” developed programmatic platform will expand to service the Ugandan market. (image source: Eskimi)

Eskimi DSP, an “Africa-first” developed programmatic platform will expand to service the Ugandan market. (image source: Eskimi)

Eskimi DSP has announced expansion plans to service the Ugandan market. Eskimi mobile DSP is a technology platform that allows brands and agencies to run performance based or reach focused campaigns.

The platform has a unique reach of over 6.5million users in Uganda, serving over 1 billion impressions across 50,000 sites and apps, and supporting over 14 creative formats including rich media, dynamic and video ads.

Eskimi DSP’s entry into the market comes at the right time as mobile penetration and internet users continues to rise significantly, increasing the marketing opportunities for brands. Digital marketing offers greater measurability and cost optimisation than traditional media, making it attractive to advertisers.

“Working with global partners, we focused our technologies into developing the widest reach in the market, at the same time offering features that meet the targeting needs of most digital campaigns.” said Vytas Paukstys, CEO, Eskimi DSP.

Paukstys also outlined how the DSP platform can be used to reach target customers. “The main benefit of Eskimi DSP is the ability to run smart campaigns, target consumers based on age, gender, location, device type and interests. In rich media can be deployed in innovative ways to communicate brand messages. The final part of the package is our commitment to brand safety, which is important to global advertisers such as Unilever”.

Eskimi DSP has already successful programmatic campaigns’ case studies. At the moment company has allocated solid resources for providing necessary support for all marketing professionals to run their first programmatic campaigns and help them to achieve their marketing goals.

Staff Writer

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