With mobile penetration very high in African countries Facebook is expected to become much more relevant for direct response advertising given its unique cross device strengths.
A global Facebook and Instagram Marketing Partner, StitcherAds has seen growth in the past 12 months. StitcherAds’ cross channel dynamic ad platform works with retail, eComm, online travel agencies and advertisers to scale prospecting, retargeting, upselling and cross-selling across Facebook and Instagram. StitcherAds was the first Facebook marketing partner to launch via the API dynamic dynamic product ads, dynamic ads for prospecting, dynamic ads for travel across hotels, airline and cruise liners, and the company continues to break new ground in direct response with Facebook, Instagram and other social platforms.
Declan Kennedy, CEO, StitcherAds comments: “We are excited to expand our footprint to Africa and we are looking forward to helping both local and global marketing professionals and CMOs make more of their Facebook presence as well as other social platforms. I would certainly say that we have reached a tipping point in Africa where mobile is the go-to device. As a result we expect to see a shift from Google spend and traditional offline advertising towards Facebook advertising in the near future.”
Geoff Cohen from &Innovation adds: “We have no doubt that Facebook advertising will see massive growth in 2017 and we are looking forward to partnering with StitcherAds to launch the operations here in South Africa.”
StitcherAds already holds market leading positions in both the UK and US with an array of customers such as Celebrity Cruises, Hotels.com, Travelzoo, HomeAway, Made.com, Farfetch, eBags to name but a few. The company is now expanding its presence in Africa and has strong backing with a number of VC’s including Investec Ventures who already have a big presence in the region.