Sophos to focus on ‘synchronized security’strategy at GITEX 2016

Harish Chib, Vice President, Middle East & Africa, Sophos.
Harish Chib, Vice President, Middle East & Africa, Sophos.
Harish Chib, Vice President, Middle East & Africa, Sophos.

Sophos will participate in the GITEX Technology Week 2016, to be held in Dubai from October 16-20, 2016. The main focus will be on its ‘synchronized security’ strategy, showcasing its portfolio of next-gen endpoint, network and encryption security solutions at the region’s premier ICT event.

“With the increase in sophisticated attacks across the region, companies are looking for smarter and simpler IT security solutions. As the region’s largest ICT exhibition, GITEX is a perfect platform for Sophos to reach out to these companies and communicate our ‘synchronized security’ strategy. We’re excited to be able to share our recently announced Sophos Intercept X,a next-generation endpoint security product that stops zero-day malware, unknown exploit variants and stealth attacks, and includes an advanced anti-ransomware feature that can detect previously unknown ransomware within seconds. We will also be highlighting our innovative Security Heartbeat™ technology, which is at the heart of synchronized security and for the first time allows the endpoint and network security to actively and continuously share threat intelligence to effectively protect against sophisticated threats in a manageable way,” said Harish Chib, Vice President – Middle East and Africa, Sophos.

As part of its GITEX 2016 presence, Sophos will showcase its broad portfolio of security solutions including the newly launched SophosIntercept X, as well as Sophos Clean and SG UTM, and its recently launched synchronized encryption solution – SafeGuard Encryption8, which can automatically respond to threat incidents from connected endpoint protection. Since enterprise mobility management is now a growing priority, the company will also showcase Sophos Mobile Control 6.0, a container solution with Sophos Secure Email that enhances data protection.

“GITEX 2016 is also a great opportunity to meet existing and potential customers and partners and share our highly innovative and simple-to-use and manage security solutions with them. And we will strengthen our channel network further by meeting and appointing new results-oriented partners in countries where we would like to increase our market share and reach. Our security experts will hold presentations on the importance of implementing synchronized security and address security concerns customers and partners may have at the event.“ Mr. Chib added.

Sophos will promote its newly launched partner program for the Middle East and Africa region, which has been designed to address the needs of different types of partner and their engagement levels with Sophos.

Senior global executives and security experts from the company will be available at the Sophos stand D1-10, Hall 1 to meet with customers and partners, address the challenges they face and share the latest security trends and global success stories with them.


Staff Writer