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Cognifide expands into Africa

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Marketing Technology specialist, Kirsty Barkhuizen, to spearhead African operations.
Marketing Technology specialist, Kirsty Barkhuizen, to spearhead African operations.

Digital technology consultancy, Cognifide has launched in South Africa with the opening of a Johannesburg Office. The WPP company, headquartered in London, with offices in New York and Poznan, works with brands and marketing agencies to accelerate digital marketing strategies. The Company has appointed Kirsty Barkhuizen as Regional Director to head up its African expansion.

In a data and content driven world, marketers and agencies need help with the exploding volumes of content and digital marketing assets they’re expected to produce, publish and manage. As customers expect to be met by their brands across all channels and on any device at precise moments of interest, it’s imperative that companies and their agencies are structured to deliver this intensely personal customer experience in a low effort and profitable way. Cognifide helps companies to define and execute innovative digital strategies focused on customer engagement and interaction, whilst delivering the required technical platforms to do so in an accelerated manner.

The evolution of marketing from largely art driven to an integrated function that is now more scientific, analytical and realtime is an important shift that requires a new agile way of working and the support of technology tools that Cognifide has experience in providing. “There’s a burgeoning digital economy here in Africa and we have been impressed by the level of skills and the willingness for organisations to embrace changes that are required for them to accelerate their digital transformation,” comments Miro Walker, Cognifide CEO.

Cognifide has numerous clients and case studies to draw from, including brands like Ford, Unilever, GSK, Penguin Random House, HSBC and they’re also behind the recent transformation of Absa’s website. Their results driven approach and proprietary software solutions have worked in many different ways, from creating a publisher’s newsroom that enables 300 journalists to publish simultaneously, a reduction of 85% in the time it takes to produce a content piece and reducing the number of developers required from 150 to 6 by putting publishing tools in the hands of the content producers rather than rely on developers to create the digital assets and publish content.


Staff Writer

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