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Pinnacle Africa gains sole distribution rights for Alienware in SA

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Alienware South Africa
Pinnacle Africa gains sole distribution rights for Alienware in SA.

Pinnacle Africa has been appointed by Dell as the sole distributor of the Alienware range of products in the Southern African region.

According to Pinnacle Africa Dell Brand Executive, Rory Green: “Dell Alienware is considered to be the premier gaming brand in the world offering exceptional design and performance for the most demanding users. Alienware gaming laptops and gaming PCs are designed for intense, high performance gaming and we are very pleased to be in the position to offer this elite range of hardware to the channel.”

According to the distributor, stock of standard Alienware configurations will be arriving in early May and Pinnacle Africa will hold stock locally for fast delivery. Customers will also have the ability to completely custom build their Alienware product allowing resellers to offer their customers complete custom-builds of their Alienware rigs with a lead time of approximately 4 weeks for delivery. Customers across South Africa will now have the ability to select a unit that meets both their specific needs, and their pockets.

Green is very upbeat about the wealth of opportunity that the Alienware sole distribution agreement holds for both Pinnacle Africa and its channel partners. “The channel now has a tremendous opportunity to tap into a growing market looking for easy access to high-level performance from their gaming equipment without the fuss of having to build up their rigs themselves.”

Darryl Linington
Follow @DarrylLinington on Twitter

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