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Vodafone global survey reveals rapid adoption of flexible working

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Vodafone building (image credit:
Vodafone building (image credit:

75 per cent of companies worldwide have now introduced flexible working policies to enable employees to vary their hours and use the latest technologies to work from home or on the move according to one of the largest global surveys of its kind conducted with 8,000 employers and employees across three continents.

The survey – Flexible: friend or foe? – by Vodafone drew on responses from small and medium-sized businesses, public sector organisations and multinational corporations (MNCs) in 10 countries.

Respondents stated – to a striking extent – that they believed performance had been enhanced as a result of flexible working:

61 per cent of respondents said their company’s profits increased;
83 per cent reported an improvement in productivity; and
58 per cent believed that flexible working policies had a positive impact on their organisation’s reputation.

The rapid adoption of high-speed mobile data services, fixed-line broadband and cloud services is playing an integral role in this workplace revolution: 61 per cent of respondents now use their home broadband service to access work applications and 24 per cent use a mobile data connection via their smartphone, tablet or laptop with a broadband dongle.

Barriers to adoption
Vodafone’s survey also explored the reasons why 20 per cent of respondents said their organisation had not yet implemented a flexible working policy. Of those reporting that there was no such policy in place:

33 per cent said they believed it would not suit the culture of their organisation;
30 per cent were concerned about friction between employees working flexibly and those who did not do so;
25 per cent believed that work would be unfairly distributed between flexible and non-flexible groups of employees; and
22 per cent believed employees would not work as hard if allowed to adopt flexible working patterns and technologies.

While the minority of respondents without flexible working policies in place were clear on the reasons why their organisations had not yet pursued these, even within this group there was a clear sense that reversing their organisation’s position would deliver benefits:

55 per cent of employers without flexible working policies in place agreed that employee morale would improve if these were to be introduced;
44 per cent said they believed productivity would improve as a result; and
30 per cent believed profits would increase.

Country and generational differences
Vodafone’s research identified a number of striking variations between national attitudes towards flexible working. For example:

– 71 per cent of Spanish employees surveyed use their own smartphone to work flexibly outside the workplace compared with 38 per cent in the UK and 27 per cent in Germany;
– Only 8 per cent of UK employers surveyed would be concerned about employees not working as hard as a consequence of flexible working policies compared with 33 per cent in Hong Kong; and
– 52 per cent of German employees surveyed said they were not aware of their company’s security policy regarding flexible working compared with 23 per cent of those in India.

Vodafone’s Flexible: friend or foe?  survey also found marked differences between age groups in the workplace. The new generation in the workplace is instinctively adopting technologies such as cloud services, advanced messaging and video conferencing that are central to flexible working. Researchers found that 72 per cent of 18-24 year olds believed that flexible working would improve the quality of their work. However, that proportion fell to 38 per cent among respondents over 55.

Vodafone Group Enterprise Chief Executive Nick Jeffery said: “Vodafone’s research reveals a profound and rapid shift in the modern workplace. Employers are telling us that flexible working boosts profits while their employees tell us they’re more productive. Central to all of this are the new technologies that are reshaping every sector, from high-speed mobile data networks and fixed-line broadband to the latest collaborative cloud services. We truly are in an era when work is what you do, not where you go.”

Staff Writer

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