At the 2015 Gartner Symposium, which is currently being held at CTICC in Cape Town South Africa, Gartner revealed some rather intriguing statistics relating to the online technology sector.
To add to the statistics, David Willis, Gartner VP and Analyst revealed the top three risk principles that organisation must invest in.
The 2015 Gartner Symposium is currently being held between 28 – 30 September 2015.
The top statistics can be found below:
– Blogs are 63% more likely to influence purchase decision than magazines
– Facebook now has 1.5 million active advertisers
– Business to Business companies that blog generate 67% more leads per month than non bloggers
– Google Chrome is the most popular browser with 43% of the global market
– Instagram has over 200 million active monthly users, 75 million daily
– There have been 60,140 successfully funded projects on Kickstarter to-date
– 80% of LinkedIn users are 30 years old
– Mobile Marketing will account for 15.2% of global online ad spend for 2016
– More than half of all video views by 2016 will be on mobile
– In Botswana, Gabon, and Namibia, there are more mobile subscriptions than inhabitants
– The world’s population spends 500,000 hours a day typing out passwords
– 61% of local searches on a mobile phone result in a phone call
– Snapchat users send 700 million photos and videos per day
– YouTube has become the second largest “search engine” by volume of searches
– 91% of adults have their mobile phone within arm’s reach every hour of every day
– 80% of Twitter usage is on mobile
– Online ad revenues are now double the revenue of traditional print media
– Android Devices lead in mobile internet traffic with a 44.6% share worldwide
– Free app downloads will surpass 253 billion in 2017
– 57% on business to business vendors are shifting their transactions to online and self-service
– Over 70 countries now have great than 50% of their population online
Darryl Linington
