Obi Worldphone to target emerging markets

The devices are expected to deliver high-end specifications at affordable prices to “rapidly growing youth populations.”

Obi Worldphone has unveiled two new smartphones, the SF1 and SJ1.5. According to the mobile phone manufacturer, which is being backed by Apple CEO John Sculley, the devices are expected to deliver high-end specifications at affordable prices to “rapidly growing youth populations.”Obi Worldphone revealed that these emerging markets included: Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India.

The company’s flagship model, the SF1, is expected to feature dual-SIM capabilities as well as a fibreglass body. To add to the features, the device come with a 5-in dispay, which features Gorilla Glass 4.

The device will come standard with Android Lollipop, which will be powered by a Qualcomm Snapdragon 615 processor. The SF1 also comes with a 13-megapixel rear-facing camera. It will sell for USD $199 with 2 GB RAM and 16 GB internal memory and USD $249 with 3 GB RAM and 32 GB storage. It also has a microSD card slot and Qualcomm Quick Charge technology.

The SJ1.5 is a dual-Sim 3G smartphone running Android Lollipop, which is powered by a MediaTek MT6580 quad-core processor. The phone comes with 16 GB of internal storage and an microSD card slot for memory expansion. The device is expected to sell for a suggested retail price of USD $129.

Darryl Linington