M4JAM (Money for Jam) the microjobbing platform that provides brands and businesses with real-time insights from real customers across South Africa, has acquired digital market research company Pondering Panda. While the acquisition has been been verified, both parties did not disclose financial details of the acquisition.
The acquisition will see two industry disruptors joining forces to harness the power of the crowd defining the way digital market research and consumer insights drive real consumer engagement.
Commenting on the acquisition, M4JAM Co-founder, Andre Hugo, says: “For the past year we have revolutionised the way that market research data is gathered. We’ve realised businesses need more, they demand ‘in-the-moment’ insights from a geographically and demographically diverse community.” He continues, “Our acquisition of Pondering Panda is an important one because it strengthens our value proposition, we can now provide more than basic insights, we can provide enhanced analytics, from real customers, in real-time.”
Diane Gantz, CEO of Pondering Panda, comments: “M4JAM and Pondering Panda are together without doubt the go-to place for digital research in Africa. Not only are M4JAM like-minded digital disruptors, but they are taking mobile research beyond simple questionnaires into a whole new world of real-time insights powered by their microjobbing platform. Pondering Panda will stay fully base-agnostic and continue sourcing data across multiple respondents bases, while at the same time bringing a whole new data analytics and consumer insights dimension to M4JAM’s research offering.”
Following the acquisition, the two companies begin integration from 11/08/2015. Pondering Panda joins M4JAM while maintaining its own brand.
“Tapping into the mobile microjobbing ecosystem is the future of research. It makes sense that given our investment in the collaborative economy, we have acquired Pondering Panda, making our future’s even brighter as we continue to disrupt the status quo,” Hugo concluded.