South African township based business owners have jumped at the opportunity to join a new interactive website, designed to help them connect with their customers and grow their business.
The new website, cando.sa.com, launched by Nampak Bevcan’s consumer facing brand Can Do!, at the end of last year, provides local outlet owners with a platform to profile their businesses as well as engage and interact with potential and existing customers, ultimately increasing their customer base and sales.
The new multidimensional mobile compatible site allows all “kasi based” owners of restaurants, taverns, bars, shisa nyamas and even carwashes to upload their business’ profile and advertise their upcoming events free of charge on the online platform. The only prerequisite being that they sell beverage cans as part of their product offering.
The interactive online community allows young South Africans who are ready to unleash the fun an opportunity to connect with one another and find the freshest and safest can-in-hand parties at township outlets around Mzansi.
“It is essentially a gig guide featuring all kasi parties and events in South Africa, with many more features that aim to keep Can Do!’ers engaged and excited,” explains Alexandra Bouwer, marketing manager for Nampak Bevcan’s Can Do! brand.
The platform allows township outlets to post their events and connect with their audience on a broader scale. Tsalanang Pub in Soweto joined the online Can Do! community earlier this year and has seen a definite rise in business and a large increase of sales since joining.
“I am extremely happy to be a part of Can Do!’s online community. Tsalanang Pub does not have a website of its own so it helps to be connected and broaden our reach, increasing the pub’s customer base by engaging with all the Can Do!’ers on the site,” says Solomon Leshabane, owner of Tsalanang Pub.
Through the site, township business owners who do not have websites now have an opportunity to create an online presence to generate awareness and interest in their businesses. Can Do!’s website also offers outlets that are already active on social media and have their own websites exposure to a larger market that truly enjoy kasi parties .
“Outlets are able to simply create their own profiles and advertise their upcoming parties. Can Do! fans are able to rate venues to show others where the hottest spots are; thereby giving business owners valuable feedback and positive reinforcement ,” explains Bouwer.
Disoufeng Pub in Dobsonville, Soweto were one of the first pubs to join the online community Tebogo Phiri, owner of Disoufeng Pub encourages others to join, “The site helps me keep up with what other venues are doing, the parties and events that they host, and it keeps me connected to my customers,” Phiri adds, “We have our own online and social media presence but in order to maximise reach and get great exposure for the pub, I chose to join the Can Do! online community early on and it has definitely paid off! I’ve seen a great increase in sales, especially when we host Can Do! parties.”
Disoufeng Pub hosted an “all-black” themed party recently and saw a record number of party goers attend thanks to Phiri’s keen business sense and willingness to be one of the first outlets to interact on the new website.
“The site is the first of its kind and was developed to help increase awareness of the kasi outlets and the events that they host, ultimately helping boost their business,” Bouwer explains.
This new, fun and interactive multidimensional platform is sure to change the local township party scene and connect the fun to all township outlets and residents nationwide.