Etisalat Nigeria has announced a new partnership with taxi sharing service provider, Uber, in an effort to boost the San Francisco-based ride-sharing company’s access to Etisalat customers in the West African country.
According to the company, Etisalat “will be the main data provider for Uber’s services, supporting the company’s growth in Nigeria.”
Uber has launched across dozens of countries and cities, including in Africa, as part of the company’s push into new markets. However, in Europe, the company has faced a backlash from traditional taxi drivers and government regulators, which has led to the ride-sharing service being barred from entry into the market.
In Nigeria, the push for Uber comes as the country is looking to bolster its IT sector even further and Etisalat hopes that it can help be a leader in the expansion of the Uber services on offer.
“As an incentive, Uber is offering all Lagos-based Etisalat customers NGN 2,500 off their first two rides,” the company said. The move to join forces should enable Etisalat and its customers to increase their options for traveling from point A to point B in a timely and easy manner. The ride-sharing service is popular in many Western cities and the company believes that by linking with Etisalat Nigeria, it will help expand and boost the ride-sharing capacity in Lagos and across Nigeria.