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New global trends in consumer and enterprise mobility revealed

February 12, 2015 • Mobile and Telecoms, Top Stories

2015 global trends

New global trends in consumer and enterprise mobility revealed (image: Citrix)

Citrix has revealed the Citrix Mobile Analytics Report for the first half of 2015. According to Citrix, the Mobile Analytics Report addresses both mobile subscriber and business mobility trends, drawing on data from a global cross-section of mobile network operators and enterprises. The report also provides insight into the latest mobility trends that impact consumers, enterprises and mobile operators across the entire mobile ecosystem. Some of the key findings from the report include:

iPhone 6 Plus Generates 2X the Data of iPhone 6
Mobile subscribers that own an iPhone 6 Plus use twice as much data as iPhone 6 users – a difference attributable to more video viewing on the larger screen. Both subscribers and enterprise IT departments need to be aware of how phablet-sized devices impact mobile data pricing plans and enterprise budgets.

Mobile Experience Defined by Video
As mobile data consumption grows, the mobile user experience is, increasingly, a video experience. To illustrate, the top five mobile games ranked by data volume now all contain video, compared to only two of the top five in Q1 2014. Further, sports-related video content on mobile has more than doubled, from 21 percent of all sports content over mobile in Q3 2014 to 50 percent in Q1 2015. As video becomes ubiquitous on mobile, video optimization will play a key role in ensuring an acceptable experience for both consumers and enterprises.

Number of Managed Devices Nearly Doubled for Businesses
The number of enterprise-managed devices has increased 72 percent year-over-year, and clear regional and vertical trends are emerging: iOS remains the dominant mobile platform in the enterprise at 64 percent worldwide, Android is gaining popularity in Asia, and Windows is more than twice as popular in EMEA (16 percent) as it is in North America (7 percent). Deeper analysis also shows that the distribution of mobile OS platforms vary by industry segment with 71 percent of managed devices in the financial industry being on iOS and 39 percent penetration of managed Android devices in healthcare. Further, the latest findings in the report highlight the dual white listing and black listing of productivity and collaboration apps across organisations – a sign of both growing sophistication in the way many enterprises empower and manage employee mobility.

Chris Fleck, Vice President of Mobility Solutions and Alliances, Citrix- stated that: “The line between personal and business mobility continues to blur as people routinely use the same smartphones and tablets across every part of their lives. It’s no longer possible to maintain artificial boundaries of personal and business mobility. With insights into the latest mobile user behavior, preferences and needs, the Mobile Analytics Report provides a window into the potential pitfalls and opportunities for mobile operators and enterprise IT to deliver mobile experiences that people expect at home, work, and play.”

Staff Writer

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