According to Ericsson, with the unprecedented growth in demand for mobile broadband driven by video consumption, Ericsson believes that the viability of the entire media delivery value chain hangs on the ability of network operators to transform into a media-centric business.
At Mobile World Congress 2015, Ericsson is expecting to take the industry lead in addressing this trend with the launch of a highly evolved and unique solution set, designed to allow operators to participate in the media value equation in a sustainable and profitable way.
According to the company, the new evolution of its MDN provides a business enabler framework which combines a set of technologies to enable greater network efficiency, enhanced quality of experience and value-added services. By opening up opportunities for operators to capitalise on video-specific revenues, Ericsson continues to drive the shift to a true TV Anywhere environment and realize its vision of a media industry transformed in the Networked Society.
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says: “With video already representing 45% of all traffic in mobile networks, and our prediction that traffic will increase 8-fold overall by 2020, network operators need a transformative media delivery solution that allows them to turn this costly demand on their networks into sustainable business growth.”
“This launch represents the first big-picture solution of its kind, tackling core industry challenges and allowing operators to bring their added value to the media delivery value chain and enable the global shift to IP delivered video.”
Staff Writer
