Airtel Africa has partnered with Trace Music Star and global recording icon Akon to roll out a mobile music competition in Africa. Dubbed Airtel Trace Music Star, the competition will take place in 13 countries in francophone and anglophone Africa where Airtel has a presence. These countries include: Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Nigeria, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo (DRC) and Gabon.
According to Airtel, the best singing talent in each territory will be identified, rewarded and put in competition with the best singing talents of other participating territories to run for the title of best African Music Talent. The overall grand prize comprises a recording deal with Kon Live, a distributed label through Universal Music Group, and an intense mentorship programme with Akon in the US.
The six-month competition begins in early October. To participate, contestants will need to call a short code number with their mobile phones and record their songs to stand a chance to become the next big music star in their country and possibly across Africa and the world. The platform also provides an option to rehearse on a phone karaoke that scores the performance. The grand finale will be held in March 2015. The partnership with Trace Music Star will last three years.
“This initiative is in line with Airtel’s commitment to unleash the potential amongst our youth to enable them achieve their dreams. We partnered with TRACE because it is a globally recognised brand that gives the seal of recognition to many international artists. Airtel Trace Music Star is an opportunity to develop the African music industry by creating a platform for exposure for Africa’s music and musicians to the rest of the world,” Andre Beyers, Airtel Africa’s Chief Marketing Officer said.