Asus eyes increased market share in Kenya

The ASUS Zenbook Touch Ultrabook (image: ASUS)

Notebook vendor ASUS is set to increase its market share in the Kenyan PC market with the introduction of their Taichi convertible Ultrabook, Zenbook Touch Ultrabook and the G-Series gaming laptop.

The ASUS Zenbook Touch Ultrabook (image: ASUS)
The ASUS Zenbook Touch Ultrabook (Image source: ASUS)

The devices which will be introduced in the current quarter are in line with Asus’ strategy to capitalize on Kenya’s emerging reputation as both a technology and entertainment hub.

“We are keen to meet the insatiable demand for new technology products in Kenya and the wider East African region.  Our products are designed to meet the ever changing lifestyles of our customers with emphasis on simplicity and entertainment,” said Chris Wen, Product manager of ASUS Kenya.

Asus has earmarked Nairobi for its regional operations with entry into Tanzania also on the cards. The Taiwanese based company will launch an intensive marketing campaign in August to sensitize Kenyans on their products, which include the recently launched Fonepad, Nexus 7 and VivoBooks.

“We have experienced tremendous growth in our tablet market share in international markets. We are keen to replicate that trend in Kenya that also has a vibrant tablet market,” added Wen.

Wen is confident that the Asus ‘Design Thinking’ philosophy, central to their innovations, will make their devices appealing to Kenyans.

A recent report by the International Data Corporation (IDC) ranks Asus as number three in global tablet markets after shipping 2.7 million units in the first quarter of 2013 amounting to 5.5 percent market share.

“Every idea starts with people and we turn our imagination into myriad revolutionary innovations. We seek to perfect the balance between engineering and humanity, where every intricate detail echoes our needs for both emotion and function,” said Asus Chairman Jonney Shih.

Asus is working with local resellers and telcos to strengthen its local distribution network.

Staff Writer