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HP to re-enter smartphone market

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Technology manufacturer HP is best known for producing laptops, tablets and other computer peripherals, but other than a disastrous Palm launch, the company has steered clear of smartphones.

HP said that they are definitely looking at re-entering the smartphone market (Image source: HP)

However, during an interview with The Indian Express, HP’s Senior Director of Consumer PCs and Tablets for Asia-Pacific, Yam Su Yin, said that they are definitely looking at re-entering the smartphone market.

“The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game,” she said.

But Su Yin also acknowledged that HP will be entering a market which has been dominated by Samsung with their Galaxy S3 and S4, and by Apple with their iPhone 4 and 5. She also stated that HP will have to do things differently.

“Being late you have to create a different set of proposition[s]. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience,” she told The Indian Express.

According to the publication, “The company had bet big on the smartphone ecosystem when it purchased Palm for $1.2-billion in April 2010 but the webOS-based devices failed to take off.”

Charlie Fripp – Consumer Tech editor

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