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Orange looks to Nashua to broaden local horizons in SA

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Orange Horizons, the business subsidiary of the French telecommunications Group, and South African mobile services provider Nashua Mobile have announced a partnership targeting consumers, particularly locals travelling abroad (specifically to France and Botswana) and visitors from abroad – with a special focus on French nationals.

Orange Horizons and Nashua Mobile have entered into a partnership in SA. (Image source: Orange)

The partnership was announced at a media briefing in Johannesburg by Sébastien Crozier, CEO of Orange Horizons, who said that the company had chosen Nashua Mobile as a partner because of its national footprint, presence in retail and quality of customer experience.

According to Orange the partnership is a logical next step for the company following the launch of an e-commerce store and an online portal designed specifically for the South African market in January.

“This is another world first for Orange in which South Africa is the first market where this is being implemented. Today’s announcement is an important step forward in our overall development strategy,” said Crozier.

Nashua Mobile CEO Mark Taylor says this innovative partnership will benefit locals as well as foreign customers of Orange. “Nashua Mobile is one of South Africa’s largest independent telecommunications service providers, and we’re delighted to provide the first phyiscal presence here for Orange.”

Tim Walter, Chief Strategy and Business Transformation Officer, Nashua Mobile, welcomed the company’s newest partner and said it was a privelage for Nashua to partner with a global network comprising over 200 million subscribers.

He reiterated the benefit of the alliance saying that customers would be exposed to choice in service and product, and will be able to avoid complexities when travelling including ‘billshock’ and the cost of roaming.

Chris Tredger, Online Editor

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