BlackBerry pushes enterprise value at Experience Forum

Following the recent launch of the BlackBerry 10 platform, the mobile services company has engaged an audience of South African enterprise customers, service providers and operators to showcase why it believes the BlackBerry Z10 and the BlackBerry Enterprise Server 10 is ideally positioned for mobility management in the workplace.

BlackBerry has reiterated the strength of its enterprise mobility management push at the BlackBerry Experience Forum. (Image:BlackBerry)

At the BlackBerry Experience Forum, held recently in Sandton,Johannesburg, the company’s management reinforced the notion of multiple platform enterprise mobility management and the features and functionality of the BlackBerry Z10 and its enterprise server offering that is targeted at making this a reality for business users.

With four key themes in mind, being device management, security, unified communications and apps, a number of device features were highlighted including BlackBerry Balance (to control and interface between work and personal modes) and Hub, amongst others.

In particular, the company demonstrated the value between these features and the enterprise server. For example, it was stated that because of the BlackBerry Balance feature and the way it has been integrated, investors in the BlackBerry Enterprise Server 10 would not have to deal with complicated user configuration and settings to add user groups.

Aspects including IT policies are pre-configured.

With the increasing relevance of mobility in the workplace, security and access to resources was underlined as a primary consideration for decision makers.

In a keynote address to the audience, Alexandra Zagury, Managing Director for South & Southern Africa at BlackBerry, said that enterprise mobility is part of BlackBerry’s DNA and over a hundred organisations across Africa are testing out the BlackBerry Z10.

“As the fastest growing continent, with GDP expected to rise six percent per year, Africa is an important and strategic market for us. According to the Economist Africa has three mobile phones for every four people. We are investing in this region to drive innovation, create value and support long-term economic development. A key part of our success across the continent is our business customers,” said Zagury.

Chris Tredger, Online Editor