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Uganda: Airtel, UGO want to boost country’s online image

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The New Vision reports that a partnership between Airtel Uganda and Uganda Goes Online (UGO) will help the country manage its online content and direct its digital image to the world.

Airtel Uganda and Uganda Goes Online plan to promote local content to help direct the country's online image. (Image: File)

According to the deal Airtel Uganda will provide free access for one year via the UGO portal, allowing customers to log on and access local content.

Airtel Managing Director V.G Somasekhar is quoted as saying that the positives of the country should be projected from within and not controlled from the outside. “Ugandans are good people who will keep a smile after a hard day and they work hard,” he said.

The report also states that there are 3.2 million Ugandans with access to the Internet and that the country’s authorities expect the figure to rise, spurred on by the offer of complimentary access.

ICT Minister Ruhakana Rugunda said that the initiative should not only be used to “sell tourism wealth”, but also provide insight into local markets and culture writes New Vision.

Airtel has reportedly invested $135 million in two years, with a focus on investment in 356 sites with 3G coverage.

Staff Writer

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