Kenya’s mobile operator Yu has reported growth in its subscriber base, which the company attributes to its continued effort to boost services to users.
According to a statement from Yu, the number of subscribers passed the three million mark through the end of June.
Country Manager Madhur Taneja said Yu “has demonstrated the fastest subscriber growth by reaching the milestone in just four years since it sold its first sim card.”
Taneja said the subscriber growth “translates to increased market share, which grew by 2.7 percent in the year to June to 9 percent.”
The company reportedly added 1.1 million subscribers in the 12 months.
It comes as Kenya continues to push its telecom market as a means of enticing investment into the country. With the positive reporting from Yu and other telecom operators in the country, it appears the mobile sector is on track to continue to progress in line with government’s expectation.