Samsung unveils new ATIV devices

Samsung Electronics has announced its brand-new ATIV devices based on the Windows 8 platform for its Smart PC range.

Samsung Electronics has announced its brand-new ATIV devices based on the Windows 8 platform (image: Samsung)

With the introduction of Microsoft’s Window 8 operating system, Samsung has introduced “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of VITA meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life easier. The full range of Windows 8 powered devices will enable this goal.

Samsung introduced ATIV SMART PC and ATIV Smart PC Pro as part of its full range of ATIV devices. Samsung is one of very few companies that are capable of offering these product line-ups for IT solutions today and is committed to offering more choices based on the Windows 8 platform, for consumers.

“Samsung is delighted to introduce its portfolio of Windows 8 powered devices for our Smart PC range. With our leadership in design and technology and Microsoft’s leading operating system, we are able to provide customers with a range of ATIV devices for cross-category convergence,” says Mike van Lier, Business leader for IT Solutions at Samsung South Africa.

Combing design, the power of a notebook PC and the convenience of a tablet PC – the 11.6-inch Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung’s next set of smart devices. These provide computing power, with Windows 8 functionality as well as full Windows 7 compatibility. Each device features a detachable keyboard-docking system that allows users to easily switch between a clamshell notebook PC and a tablet PC form factor. These devices allow for great mobility with maximum productivity.

An advanced 10-finger multi-touch screen for the Smart PC Pro and 5-finger multi-touch screen for the Smart PC, provides a technological leap in interactivity, surpassing the traditional two-finger touch features. Its enhanced sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages with ease to enjoy the full capabilities of the latest entertainment applications.

In addition to the commonly provided input methods, the ATIV Smart PC and ATIV Smart PC Pro are equipped with the renowned S-Pen, delivering real writing and drawing experience for maximum productivity, both on the desk and on-the-go. Just like using a pen or pencil, the Wacom digitiser pen is capable of meeting demands of professional designers with its 1024 level pressure sensitivity. The pre-loaded S-Note application accompanies the S-Pen to make writing and drawing as simple and intuitive as possible.

While the S-Camera fully exploits the performance of the integrated front and rear cameras, the S-Player ensures seamless playback of images and videos in any format. This content is presented with Samsung’s SuperBright 11.6-inch Full HD LCD display, producing the most vivid colours and sharpness with 400nit brightness.

 Staff writer