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Samsung SA unveils new compact camera series

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Samsung South Africa has launched its latest series of compact cameras, the NX1000, NX210 and NX20, with a lot more functionality than is currently available in any of their existing cameras.

Matthew Thackrah, Deputy MD and Head of CE and IT Solutions at Samsung South Africa (image: Charlie Fripp)

“The three new additions to the NX Series mark an evolution in Samsung’s SMART Camera offering, demonstrating our understanding that digital imaging is about sharing the best moments, and not only about taking great pictures. Samsung is paving the way, introducing the world’s first SMART Compact System Cameras for professional images that are worth showing off,” said Matthew Thackrah, Deputy MD and Head of CE and IT Solutions at Samsung South Africa, during the launch event in Johannesburg.

All three models in the NX series feature a 20.3 Megapixel APS-C CMOS sensor, which was developed by Samsung, and also make use of the NX Series’ unique i-Function system – which allows users to control parameters using the lens itself.

There will also be nine lenses and professional accessories available for the models.

Being a Samsung product, the new cameras will also feature built-in Wi-Fi connectivity so that users will be able to connect to a network and upload images to social networks or cloud storage – and even email the image directly from the device.

“With the inclusion of built-in Wi-Fi connectivity, our customers can now share pictures and videos straight from their NX Series camera. More importantly, however, the NX Series camera’s wireless connectivity does not mean sacrificing fantastic image quality – you can now have the best of both at your fingertips. This dedication to innovation will make Samsung a leader in the SMART Camera market,” Thackrah added.

Samsung’s product description of the three cameras are:

The NX1000 is highly portable and its eye-catching compact design makes it as useable as it is attractive. Available in stunning White, classic Black or eye-catching Pink, it houses a feature-rich range of specs, with technology such as Smart Auto 2.0 and the Smart Link Hot Key – making it simpler than ever to shoot and share great images instantly. 

The NX210 follows the NX’s design blueprint, with a premium metallic finish. Like its predecessor the NX200, the NX210 also offers a 3.0” AMOLED display for viewing images and Full HD movies in brilliant resolution. With easy access to Wi-Fi functions, the NX210 allows quick sharing with friends and family.

The NX20 is the perfect match for the enthusiastic amateur or professional photographer looking for a highly portable camera that gives the look and feel of a DSLR. This camera comes at a fraction of the size and weight, with the addition of an ergonomic grip to fit comfortably into the hand. Delivering impressive speed with its 1/8000s Fast Shutter, breath-taking images are shown on its 3.0” clear AMOLED swivel display, increasing visibility by approximately 20%. The NX20 also incorporates a range of functions and manual controls in order to deliver pro-standard pictures every time, including SVGA EVF so users can frame images like a professional.

The models will be available in October and range in price from R5999 to R8499.

Charlie Fripp – Consumer Tech editor


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