Samsung will expand its range of low-cost mobile phones with the introduction of the Samsung Pusha mobile device range – a feature phone range that is not only cost effective but also provides the reliability of a leading mobile brand and the connectivity expected by today’s consumers.
“Through market research and evaluation we noticed a gap in the market for cost effective feature phones that go beyond merely standard feature phone functionality and that allow consumers to connect with their friends and family through social networking and IP messaging,” says Craige Fleischer, Director of Mobile Communications at Samsung Electronics SA.
“As such, the Samsung Pusha mobile phone range is a feature phone that is targeted at these markets – enabling us to continue to assist in bridging the digital divide that is still very much a reality locally.”
Common features across the Pusha range include a stylish compact design with contrast colour edging and a unique textured back surface for better grip. Furthermore, these phones boast a range of security features including; Mobile Tracker – a feature that allows consumers to recover their phone if lost or stolen, SOS Message and Fake Call. The Pusha range is user friendly and boasts a 24 month guarantee; ensuring consumers get the very best value for money from these phones. The range comprises of 3 different products including:
The Pusha phone comes with a bright colour 1.52” TFT display, ensuring an excellent viewing experience, as well as with a powerful 800m Ah battery for longer talk and standby time. Furthermore, the device allows for MP3 ringtones, so that consumers no longer need to listen to monotone melodies, but rather have access to their favourite songs when receiving incoming calls and messages.
The Pusha FM phone comes standard with FM Radio, keeping consumers up-to-date with the latest music, news, sports and weather; ensuring they never miss out on their regular radio shows even when they’re out and about. This phone also has an embedded torch light which acts as a handy flashlight to brighten up any situation. This is an invaluable safety feature, which can be useful when least expected. This phone also comes with MP3 ringtone functionality.
A significant percentage of mobile phone users in Africa carry multiple SIM cards to take advantage of the different pricing plans and network coverage on offer from the various operators. By allowing these users to automatically switch between two SIM cards without having to carry an additional handset or turn off the phone to swop out a SIM, Samsung is helping to meet a critical need in the market with DUOS technology which allows both SIM cards to be active and ‘always on’.
The Pusha 2SIM has been specifically been developed to meet the unique needs of consumers in the African market. This device supports GPRS dual band technology enabling the user to connect to the internet, download podcasts and access social networking sites like Facebook, Mxit and Google Talk – for many consumers in this price category, for the first time. A 1000mAh battery, boasts an 11-hour talk time and 550 hours of standby time. The Dual-SIM ‘Always On’ functionality, ensures the user never miss a call. Couple this with the 1.8” TFT screen, MP3, and FM Radio, the Samsung Pusha 2SIM keeps you in touch wherever you go. Micro SD support offers additional storage for games and favourite music files.
“There is a perception that low-cost mobile phones are not reliable. Samsung is proud to say that our Pusha range of mobile phones is not only cost-effective, but it is also ultra-durable – and with great battery life the Samsung Pusha range is certainly designed with the South African consumer in mind,” concludes Fleischer.
The Samsung Pusha mobile phone range will be available from leading mobile operators and Samsung Brand Stores at the below recommended retail pricing:
· Pusha – R139.00
· Pusha FM – R169.00
· Pusha 2SIM – R299.00