SAP aims to ‘go long’ with its software in Africa


Executive management at SAP AG have expressed their desire to leverage off the company’s presence in seven of the ten fast-growing markets in Africa and grow business, benefit partners and expand the company’s ecosystem to enrich target areas.

Bill McDermott, Global Co-CEO, SAP AG. (Image: SAP)

This was confirmed by Bill McDermott, Global Co-CEO, SAP AG, at a recent presentation of the company’s current position and its strategy to take advantage of what it views as ‘the next big growth market’.

63% of the world’s transaction revenue touches an SAP system and the established provider of enterprise application software currently serves 195,000 customers in 120 countries.

The company plans to increase investment and strategy into seven regions, including Angola, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda and South Africa, and focus on several key sectors including oil, gas, the public sector, utilities and financial services.

Mobile is one of the five market categories the company operates in. “There are 750 million mobile users inAfrica, 25% of which are using smart devices,” said McDermott.

He said the company continues is looking closely at analytics, cloud solutions, device management and other areas of technology application to transfer the benefits to users in Africa.

McDermott referred to SAP’s open ecosystem, incorporating partners and customers, saying the system is doing well with partners achieving a growth of 206% per annum.

Executive management at SAP focused on the company’s ongoing contribution to training and skills development, which are viewed as being critical to Africa’s overall development and expansion.

“High unemployment remains a challenge,” he added.

This is part of the reason why the company makes its systems freely available for use in tertiary institutions and why it continues to emphasise the importance of its Rapid Deployment Solution.

Chris Tredger, Online Editor