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Microsoft unveils new logo after 25 years

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As technology giant Microsoft readies itself for a number of major launches this year – including a new version of its Windows operating system – the company has unveiled a new corporate logo. It is the first time in nearly 25 years that Microsoft fundamentally changed their logo.

Microsoft's new corporate logo (image: Microsoft)

“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change,” said Microsoft brand strategy manager Jeff Hansen. A Microsoft spokesperson also revealed it’s the first time the company incorporate the logo with a graphic. “Today’s new Microsoft logo is the first time the company has accompanied its logo with a symbol,” the spokeswoman said.

The logo consists of the familiar four squares, but resemble the company’s push towards the Metro look that has been prevalent in Windows 8 design, as well as the update to their Xbox gaming console’s dashboard. The logo also features the word ‘Microsoft’ in the Segoe font.

“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs,” Hansen continued.

Hansen added that the decision to design a new logo stem from the fact that their “new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”

Charlie Fripp – Consumer Tech editor


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