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Orange extends Gameloft into Africa

July 24, 2012 • Gadgets and Gaming

Mobile operator Orange, which is represented in 22 countries across Africa and Middle East, is teaming up with Gameloft, a global publisher of digital and social games, to make mobile games and related offers available on smartphones and Java compatible devices.

A screenshot of Assassin’s Creed Revelations (image: Ubisoft)

This partnership is part of a commitment by Orange to provide digital entertainment and multimedia services to its customers.

The new mobile games offer from Orange and Gameloft will make use of Gameloft’s most popular titles such as Asphalt 6 : Adrenaline; Assassin’s Creed : Revelations; Harry Potter and the Deathly Hallows 2; The Avengers; and more.

Orange is also an official sponsor of the Confederation of African Football (CAF). The company is supporting its commitment to African football through the Gameloft partnership by pre-installing Gameloft Real Football 2012 on mobile phones for customers.

Through this partnership, Orange and Gameloft will make more than 300 games available through a dedicated section of the Orange mobile portal.

After a successful launch in Ivory Coast, Mauritius, Madagascar and Jordan, this new mobile games offer was also launched in Egypt on 26 June 2012 and is available to 32 million mobile customers.

Since January 2012 a selection of three Gameloft mobile games have been pre-installed on low-priced smartphones. Thanks to their easy access on the home screen of the device, these games were available through the « Try and Buy » mode which allows customer to test the game before buying it.

Orange has a commitment to make mobile multimedia and the mobile Internet available to more of its customers around the world and this partnership with Gameloft will allow it contribute to the democratization of mobile multimedia usage in Africa and the Middle East.

Staff writer

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