One Number, a leading Nigerian Telecom service provider, has announced a new partnership agreement with InMobi, the largest independent mobile advertising network in the world.
InMobi will be the exclusive external mobile ad network for Nigeria’s premium lifestyle app-Essential App providing useful information such as cinema times, Foreign Exchange Rates, Flight Schedules and Business Directories.
Commenting on the partnership, Mr Emmanuel Ogar, Head of Product Development for One Number says:
“We are excited to announce our exclusive partnership with InMobi and are confident they will provide a targeted solution to support Essential App. InMobi’s world-class mobile intelligence will enable us to harness the full potential of monetizing on this platform which has been challenging in the past. Considering Nigeria has the most market share for mobile phone browsing in the world, our partnership will create new opportunities for premium brands that are looking to connect and interact with their key audiences through mobile.”
We look forward to improving our subscriber’s engagement by displaying unobtrusive adverts and competitions on Essential App.”
Commenting on the partnership, Isis Nyong’o, Vice President and Managing Director at InMobi Africa said:
“InMobi provides innovative mobile solutions for Developers from around the world to monetise their Applications, as a global organisation we are able to serve relevant premium brand and Rich Media ads to users of the App whether they are in London, Lagos or Singapore, for example, which ensures maximum returns for Essential App”
Developers have ensured the app is lightweight with download times of less than 30 seconds. Available on Blackberry and selected Nokia phones, Essential App features both free and paid content boasting a concise up to date list of useful numbers.
Staff Writer
