Chinese mobile phone maker ZTE has officially entered the Tunisian market after a test launch last year. The company’s phones will be sold exclusively by Rayencom.
“The Tunisian market has answered very favourably. Both ZTE and its Tunisian partner have decided to launch the brand in June 2012 which boasts an innovative technology and an excellent quality-price ratio,” Fadhel Kerkache, a consultant for Rayencom, told Xinhua.
Tunisia is one of the most saturated mobile phone markets in Africa, with 9 million mobile phone subscribers out of a total population of about 11 million.
“In spite of the saturation of Tunisian telecom market, ZTE has managed to find its place in Tunisia,” Rayencom’s CEO Belhassen Zemni told Xinhua.
“ZTE collaborates with 500 telephone operators in the world and is present in more than 140 countries in the world, including the United States and Europe,” ZTE’s Marketing Director, Jasmine Xu, added.
According to Tunis Afrique Presse, “ZTE’s turnover was estimated at 13.6 billion U.S. dollars for 2011, representing a growth of 28.6% in comparison with 2010. In Tunisia, ZTE will commercialise five products, including two smartphones and a tablet running on android 2.3.”
Charlie Fripp – Consumer Tech editor