South African fast-food restaurant chain Steers yesterday offered customers a rib burger for only R10 as part of their Wacky Wednesday promotion. But customers were quick to take to micro-blogging site Twitter to vent their anger and frustration when the chain failed to deliver as advertised.
Although the promotion stated that rib burgers would be available for only R10, no limit on customer quantities were placed, resulting in many shoppers buying hundreds of burgers at a time.
When the food chain ran out of rib burgers, it acted quickly and replaced it with Rave burgers, which further angered customers.
To add insult to injury, the chain eventually ran out of burger buns, with many shops forced to close their doors early yesterday afternoon.
Twitter users took steady aim at the fast-food restaurant chain, and showed the company no mercy, with many launching into tirades of rage about the special.
While some customers were filled with anger, a number of customers took the opportunity to flex their comical muscles, with the best Twitter responses below:
- “Let’s be honest, Ronaldo is a R10 Rib Burger” – Sbu H Mjikeliso
- “After the rib burger special today, pigs have started to walk by themselves to the abattoir. They know resistance is futile” – Werner Weber
- “10000 corpses are missing from our national hospitals and now Steers has a R10 rib burger special? Uh huh” – Stephen van Niekerk
- “I don’t need a rib burger. I found a block of cheese in my car. Now THAT’S what I call a wacky Wednesday” – Lee-Ann Fourie
- “Cannot wait to see what #Nandos are going to do with the #Steers debacle!” – Anneri Venter
- “If you think you’re having a k*k day, remember; you could be a #steers employee right now…” – Helena Sheridan
- “Spends R30+ on petrol getting to 3 different #Steers branches in search of a R10 burger special. Brands should give away free logic instead” – Nick Frost
- “NEWS: It appears that both #BhekiCele and #Steers’ customers are running short on options” – SABC Too
- “NEWS: Cabinet ministers have deployed their full contingent of VIP guards and blue light vehicles to get to #Steers before the public” – SABC Too
- “#OnlyInSA can a rib burger generate more outrage than the fact that we’ve been fleecing SA on broadband prices for year” – Gerard
Charlie Fripp – Consumer Tech editor