iPad Mini gathers consumer interest

Apple’s much-rumoured iPad Mini has managed to garner strong consumer interest, although the little device hasn’t been officially acknowledged or announced yet. Murmurs in the industry are hinting to the fact that Apple will be releasing a much smaller version of its highly-celebrated iPad, and consumers seem to be excited about the prospect.

Apple's highly-successful iPad 2 (image: Apple)

PriceGrabber.com recently conducted a survey to gather consumers’ willingness to purchase such a device, and of those surveyed (over 2600) 52% said that they will consider buying the pocket-sized unit if it was priced between $249 and $300.

The high percentage of users who are willing to buy the iPad Mini if it was priced between $249 and $300 indicates that there is a growing desire for low-priced tablets, which proved much to be the case when Amazon released their Kindle Fire in November last year for under $200.

The survey also found that 54% of participants will buy the unit due to its smaller size, while 20% said that they would buy it to use in the workplace, and an equal amount of participants said that they would purchase it purely for the fact that they “love Apple”.

Rumours of the smaller iPad started to circulate after The Korea Times published an article in which they claim that electronics manufacturer Samsung was supplying Apple with “new PLS-based LCD technology for smaller iPads.”

An unnamed Samsung official also told The Korea Times that Apple was “planning to release a smaller iPad, probably with a 7.86-inch screen” sometime later this year. The iPad Mini’s screen will be 1.84 inches smaller than the iPad.

Charlie Fripp – Consumer Tech editor