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Android adds in-game subscriptions to Google Play

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While In-app Billing has been possible for apps in the Google Play store for almost a year, developers at Google have now enabled In-app subscriptions for apps.

A screenshot of the in-game subscriptions tab (image: Google)

“Starting today, developers can use In-app Billing to sell monthly or annual subscriptions from inside of their apps. All subscriptions are auto-renewing, for every app and game and every type of subscription product,” wrote Ibrahim Elbouchikhi, Product Manager on the Google Play team on the Android developer’s blog.

Elbouchikhi also added that 23 out of the 24 top-grossing apps on Google Play actively make use of In-app Billing, and that revenue generated from in-app purchases exceeds revenue from traditional app purchases.

“Developers just set the price and billing interval and Google Play manages the purchase transactions for them, just as it does for other in-app products and app purchases. After the transaction, Google Play manages recurring billing and keeps users informed of new charges, sending them an email with each renewal. At any time, users can visit My Apps in the Play Store app to view their subscriptions and cancel any subscription as needed,” he added.

A number of Android apps will be launching with In-app subscriptions, and Glu Mobile will be launching updated versions Frontline Commando, which will also include custom VIP currency packages.

“We’re using Google Play subscriptions to offer consumers a compelling value and a single currency which they can use across Glu’s most popular titles. We’re excited to bring these capabilities to our Android users and we believe that Google Play subscriptions will fuel further growth in our business,” said Niccolo de Masi, CEO of Glu.

Charlie Fripp – Consumer Tech editor

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