The popular vintage photo-sharing application Instagram announced its imminent release on Google’s Android platform yesterday.
Co-founder Kevin Systrom announced at the South by Southwest (SXSW) conference in Austin, Texas, the app is due for release soon.
Remaining shy about details, Systrom did reveal that “In some ways, it’s better than our iOS app. It’s crazy.”
Systrom elaborated on how users interact on Instagram versus social networks. “It’s Facebook-level engagement that we are seeing,” Systrom said.
In a Q&A session the first question on the audience’s mind was why only now?
“I don’t think it took us so long. We just had priorities. Had we tried to be both on Android and iPhone at the same time, it would’ve been tough to innovate in the way that we have,” Systrom said.
Techcrunch.com reported the app launched in 2007 surpassed 27 million iOS downloads yesterday.